Category Archives: Real Estate

We’re Hiring

Buyer Specialist

Are you a go-getter who loves interacting with people, and is always checking out what is happening with real estate around you? MAPropertiesOnline is a dynamic and progressive real estate team and we’re looking to bring on a buyer specialist to our team. It’s a full time role and requires someone who really wants to work and to be successful in real estate. If you’re looking to ‘dabble’ then this isn’t the right role for you! It will require you to go to training and get your real estate license, and we’ll teach you the rest. If you’ve ever wondered what it would be like to be a real estate agent then contact us and we’ll get you as much information as you need to make a decision. We’re based in Lexington so it makes sense to be local to this area. Email Dani Fleming for more information.

Graphic Designer/Marketing Specialist

We are looking to hire a talented, hard-working graphic designer with a passion for both digital and traditional mediums who can take our marketing to the next level. You should able to work fast, accurately, diligently and have a positive can-do attitude. Our team works in a fast-paced, unpredictable environment, so you should be comfortable in solving problems and a dynamic environment.


  • Conceptualization, development and execution of creative, branding and marketing collateral for our company
  • Collaborate with the principals of the team to help create larger marketing pieces
  • Manage multiple projects at once while maintaining communication with the team
  • Maintain our social media presence on Facebook, twitter, instagram and blogs
  • Conceptualize, develop and execute video campaigns for social media and website
  • Writing copy for multiple purposes
  • Extensive production responsibilities for page layout, design and formatting of various marketing materials and coordinate with our printers
  • Provide designs for new creative marketing materials, such as brochures, direct mailers, data sheets, direct mailers, large format graphics, newsletters and other collateral materials
  • Design and edit HTML emails and send via our CRM package
  • Competitive Analysis to identify where we are lacking in our marketing


  • Intimate knowledge of Adobe Photoshop, Illustrator, and inDesign
  • Working knowledge of Adobe dreamweaver
  • Strong HTML and CSS skills
  • Obviously amazing design skills (or the complete and utter devotion to improving your design skills)
  • Good-to-haves: writing/editing skills, illustration skills, video editing skills, video production skills, basically any other creative skills you have beyond design is a plus
  • Be prepared to challenge yourself, and develop your skills while creating an awesome marketing strategy and brand for the team
  • Think like an entrepreneur
  • An understanding of Facebook ads, SEO and Google Adwords
  • Demonstrate excellence in graphic design skills and a high degree of innovation through the professional portfolio; excellent analytic thinking and creative problem solving skills for visual design; strong interpersonal, communication, and collaborative skills
  • Must possess artistic ability to create images that engage, attract and sell. Must have understanding of market trends and how to interpret them
  • Possess the ability to function effectively as part of a multidisciplinary team; the stamina to produce high-quality graphics in a fast -paced work environment; proficiency with the software to produce accurate and innovative designs; and the ability to quickly learn and integrate new tools and technologies to meet the company’s needs

Send us your online portfolio and some projects you’ve worked in that past that you’re really proud of.

Email Dani Fleming for more information.

Lexington Dominates School Rankings

We’re always interested (and so are our clients) in schools rankings but the recently published rankings by were a real plus for those of us who live in, or are looking to move into, Lexington. The Lexington Public School system completely dominated the Elementary and Middle School rankings for Massachusetts.

Here’s the top 10 elementary schools in MA:

Rank School
1 Joseph Estabrook Elementary School
2 Harrington Elementary School
3 Maria Hastings Elementary School
4 Bridge Elementary School
5 Bowman Elementary School
6 Woodland Elementary School, Weston
7 Baker School, Chestnut Hill
8 Downey Elementary School, Westwood
9 Fiske Elementary School
10 Field Elementary School, Weston

All the elementary schools in the top 10 and filling slot 1 through 5!

Similar results for the middle schools in MA.

Rank School
1 William Diamond Middle School
2 Jonas Clarke Middle School
3 Weston Middle School
4 Heath School, Chestnut Hill
5 Dover-Sherborn Regional Middle School
6 Baker School, Chestnut Hill
7 Bigelow Middle School, Newton
8 Charles E. Brown Middle School, Newton Centre
9 Lawrence School, Brookline
10 John D. Runkle School, Brookline

All the middle schools in the top 10 and filling first and second positions!

And to cap it Lexington High School ranked 3rd after Dover-Sherborn Regional High and Westwood High.

Rankings are, of course, somewhat subjective in how they weight the different aspects of the schools – but getting all the Lexington elementary, middle and high schools in the top 10 and dominating the elementary and middle school rankings is no statistical fluke. Especially when you consider the number of pupils in each of the schools compared to the other well ranked schools. Just look at the high schools.

Rank School Enrollment
1 Dover-Sherborn Regional High School 637
2 Westwood High School 922
3 Lexington High School 1,951

All the details can be found at 2015 Niche Rankings – K-12 School and District Rankings.

School (based on the well regarded and real estate data for over 40 towns (and a lot more information on buying/selling) this can be found on our website (or if you’re on your smartphone – and if you have any questions do not hesitate to contact us.

Lexington New Construction – Trends

Driving down Lincoln Street in Lexington I saw these blast mats (made out of recycled tires) being used to protect the surrounding houses as they blast the foundations for a new home. It got me thinking – developers used to avoid this part of Lincoln Street as the houses were built on ledge and so construction costs would be higher. So, what’s changed in the market to make building in these areas viable?

Firstly its prices – we’ve seen a steady rise in the average/median price for a new construction homes in Lexington since the low in the market in 2010:

Next its the popularity of the town – with record low inventory and high demand (great commute, best in class schools and vibrant town) the number of new construction homes has been rising as more and more developers build in Lexington.

This raises lots of questions on land prices, should I sell directly to developers?, are we seeing a similar trend in other towns – but I’ll leave these questions to subsequent blog posts.

A wealth of information for over 40 other towns (and a lot more information on new construction) can be found on our website (or if you’re on your smartphone – and if you have any questions do not hesitate to contact us.

MA Properties Online 5th in RE/MAX New England

The MA Properties Online Team is pleased to announce that for the 4th straight month they have been in the top 25 teams in RE/MAX New England. In April we were 5th overall! We’d like to thank all of our our past and future clients for their support in this extremely busy 2014 Spring Market, without your support this would not have happened!

If you would like an estimate of what your home would sell for in today’s market I would be more than happy to come by, have a look at your home, and then provide a CMA (comparative market analysis) which will provide you with an estimate of what your home should sell for, along with a marketing plan to get maximum exposure for your home.

The MA Properties Online tagline is “A Data Driven approach to real estate” and so for information on over 40 towns (and a lot more information on buying/selling) look at our website (or if you’re on your smartphone – and if you have any questions do not hesitate to contact us on (617) 997 9145, or email at

Chairman’s Club

Woohoo…. just got an email letting me know that i was awarded Chairman’s club this year for RE/MAX. Thanks go out to all of my past clients and friends… if not for you, this wouldn’t have happened! Not sure if the photo will upload correctly, but you get the picture ( excuse the pun! 🙂 ) Onward for another great year hopefully where we get to meet with, and work with, some pretty amazing clients and colleagues. Very grateful for everyone’s support!