Monthly Archives: August 2015

3D Walk Through – best in class marketing just got better

The MA Properties Online team is the GOLD standard when it comes to marketing your home. Professional quality photographs, video, floor plans, and high quality print adverting at the open house and to potential buyers targeted based on the property type and price point. to this we now add the 3D Showcase – an online experience that lets home buyers move through a property and see it from any angle. We just completed it for a property in Lexington – interact with the model below:

If you are interested in seeing how the MA Properties Online team would market your home or if you would like an estimate of what your home would sell for in today’s market we would be more than happy to come by, have a look at your home, and then provide a CMA (comparative market analysis) which will provide you with an estimate of what your home should sell for, along with a marketing plan to get maximum exposure for your home.

If you’d like to chat more about the topic presented here, or the Real Estate market in general, then please call me on (617) 997 9145, or email me at Email Dani Fleming

We’re Hiring

Buyer Specialist

Are you a go-getter who loves interacting with people, and is always checking out what is happening with real estate around you? MAPropertiesOnline is a dynamic and progressive real estate team and we’re looking to bring on a buyer specialist to our team. It’s a full time role and requires someone who really wants to work and to be successful in real estate. If you’re looking to ‘dabble’ then this isn’t the right role for you! It will require you to go to training and get your real estate license, and we’ll teach you the rest. If you’ve ever wondered what it would be like to be a real estate agent then contact us and we’ll get you as much information as you need to make a decision. We’re based in Lexington so it makes sense to be local to this area. Email Dani Fleming for more information.

Graphic Designer/Marketing Specialist

We are looking to hire a talented, hard-working graphic designer with a passion for both digital and traditional mediums who can take our marketing to the next level. You should able to work fast, accurately, diligently and have a positive can-do attitude. Our team works in a fast-paced, unpredictable environment, so you should be comfortable in solving problems and a dynamic environment.


  • Conceptualization, development and execution of creative, branding and marketing collateral for our company
  • Collaborate with the principals of the team to help create larger marketing pieces
  • Manage multiple projects at once while maintaining communication with the team
  • Maintain our social media presence on Facebook, twitter, instagram and blogs
  • Conceptualize, develop and execute video campaigns for social media and website
  • Writing copy for multiple purposes
  • Extensive production responsibilities for page layout, design and formatting of various marketing materials and coordinate with our printers
  • Provide designs for new creative marketing materials, such as brochures, direct mailers, data sheets, direct mailers, large format graphics, newsletters and other collateral materials
  • Design and edit HTML emails and send via our CRM package
  • Competitive Analysis to identify where we are lacking in our marketing


  • Intimate knowledge of Adobe Photoshop, Illustrator, and inDesign
  • Working knowledge of Adobe dreamweaver
  • Strong HTML and CSS skills
  • Obviously amazing design skills (or the complete and utter devotion to improving your design skills)
  • Good-to-haves: writing/editing skills, illustration skills, video editing skills, video production skills, basically any other creative skills you have beyond design is a plus
  • Be prepared to challenge yourself, and develop your skills while creating an awesome marketing strategy and brand for the team
  • Think like an entrepreneur
  • An understanding of Facebook ads, SEO and Google Adwords
  • Demonstrate excellence in graphic design skills and a high degree of innovation through the professional portfolio; excellent analytic thinking and creative problem solving skills for visual design; strong interpersonal, communication, and collaborative skills
  • Must possess artistic ability to create images that engage, attract and sell. Must have understanding of market trends and how to interpret them
  • Possess the ability to function effectively as part of a multidisciplinary team; the stamina to produce high-quality graphics in a fast -paced work environment; proficiency with the software to produce accurate and innovative designs; and the ability to quickly learn and integrate new tools and technologies to meet the company’s needs

Send us your online portfolio and some projects you’ve worked in that past that you’re really proud of.

Email Dani Fleming for more information.

7 Demar Rd, Lexington – Just Listed

Check out this home that we’ve just bought on the market this week. 7 Demar Rd, Lexington – priced at $769,000 this beautiful light-filled mid-century modern home was a featured home for Carl Koch’s Techbuilt complex in desirable Turning Mill.

Open House Sat/Sun (Aug 8/9) from 1:00pm-3:00pm.

You can find more info at or if you’re on your smartphone